Indian Retail : Awards and Recognition

Indian retail

1. Most Admired Retailer of the Year: Fashion & Lifestyle – BENETTON

2. Most Admired Retailer of the Year: Food & Grocery – FOOD BAZAAR

3. Most Admired Retailer of the Year: Foodservice – KFC

4. Most Admired Retailer of the Year: Consumer Electronics – CROMA

5. Most Admired Retailer of the Year: Leisure – CROSSWORD

6. Most Admired Retailer of the Year: Multiplex – PVR

7. Most Admired Retailer of the Year: Mobile & Telecom – THE MOBILE STORE

8. Most Admired Retailer of the Year: Beauty & Wellness – THE BODY SHOP

9. Most Admired Retailer of the Year: Pharmacy & Healthcare – GUARDIAN

10. Most Admired Retailer of the Year: Home & Interiors – HOME CENTRE

11. Most Admired Regional Retailer of the Year – KAPSONS
                                                                                          – RMKV

12. Most Admired Retail Launch of the Year - EDITIONS BY ODYSSEY

13. Most Admired Innovative Concept of the Year – CINEDINER BY BIG CINEMAS

14. IMAGES Award for Excellence in Retailing – KISAN SEVA KENDRA
                                                                                         – HOME SHOP 18

15. Most Admired Retailer of the Year: Department Store – SHOPPERS STOP

16. Most Admired Retailer of the Year: Hypermarket – BIG BAZAAR

17. Most Admired Retailer of the Year: Customer Relations – SHOPPERS STOP

18. Most Admired Retail Face of the Year – THOMAS VARGHESE

19. Most Admired Retail Group of the Year – FUTURE GROUP

Promotional Planning by Supermarkets

The goal of promotion is to tell people about your business. Your promotional activities should help people to know the difference between what you are selling and what your competitors are offering.

Promotion involves a mix of activities. These include some form of advertising, signs, brochures, special events and word of mouth. Value-added and alternative agriculture enterprises depend very heavily on successful promotion of the enterprise’s products. A promotional strategy can take several forms. The strategy depends upon the target market, available budget and the products being sold. Various strategies are as follows:

1. Advertising:

The purpose of advertising is to communicate your message to your target audience. Most marketing people will tell you that no one really understands how and why advertising works, but that when it “hits” the right target, it is extremely effective. Successful advertising centers around getting people’s attention and communicating a clear benefit. Examples of national food companies that have communicated a clear benefit in their advertising would be the orange juice company that says that its juice tastes as fresh as if it has “just come from the orange grove,” and the chicken grower/processor that tells consumers that it grows a better chicken.

These are clear, well-defined, easy-to-remember claims that stick in the consumers’ minds.

However, one drawback of advertising is that over time, it can become very expensive. In order to be remembered, prospective customers must see an ad many times. The experts now say that people must hear and see an ad at least seven times before they will act on it. This means that advertisers must pay for their ad to appear many more times than just those seven before it is likely that people will remember hearing and seeing the ad. One way to help defray the cost of advertising is for a group of producers, or a co-op, to run the ad. Then, the cost of the advertising is spread over all of the participating advertisers, and no one producer must bear the total cost. The drawback to this approach is that no one advertiser has the ability to stand out with the enterprise’s unique message.

2. Signs, Brochures and Business Cards

Attractive and well-designed signs, brochures and business cards can be a cost-effective way to promote your business. Choosing a business name, logo and signature colors helps establish a brand identity for your enterprise, and distinguishes you from your competition. Signs should be neatly lettered and correctly spelled. Remember that size and color choice are important, because your want your sign to be visible and clearly readable from as far away as possible. Avoid cluttering your sign with unnecessary words or markings. Keep your message to the point, easy to understand and easy to read. Likewise, brochures should be well-designed, attractive and readable. Make sure that all of your words are spelled correctly, and that the choice of words are those that can be understood by people who may not know much about agriculture. Choose relevant and attractive pictures and graphic elements that enhance your message and help

communicate it. Make sure that your business cards contain all of the necessary information people need to understand what you offer and how to reach you. Because of its small size and the

way that many people often sift through a stack of business cards to find the one they are looking for, the business card has the ability – more than any other promotional tool – to keep your name in front of prospective customers.

3. Special events

Special events, such as a farm day, pig pickin’ or holidayrelated event, offer good opportunities to promote your business and give customers a “hands-on” feel for your enterprise. Remember that the event itself must be promoted, and you must budget for the cost of that special promotion. Set a goal for the special event: an opportunity to increase sales; a way to gain more prospect names; a destination location event that promotes tourism to your farm. Make sure that every aspect of your event activities – from the brochures you design to the signs you create to the activities that you hold – move you toward achieving the goal you have established.

4. Word of mouth

For most small value-added and alternative enterprises, word-of-mouth advertising is the most effective form of business promotion. The value of word-of-mouth promotion is that your enterprise is being recommended by someone who already has experience with you and your products. In effect, they are “pre-selling” your products to a potential customer. You can then take advantage of this good recommendation to confirm the recommender’s confidence in what you have to offer. One way to foster word-of-mouth referrals is to make certain that you are offering excellent customer service. A satisfied customer is the best promotional tool any

business can have.

Key Trends In Retail Management

Carrefour, the second-largest retail chain in the world after Walmart, plans to open its first wholesale cash-and-carry store in the country at Seelampur in Delhi in the next two to three months.

Aditya Birla Retail will invest up to US$ 44.3 million in 2010-11 to expand its 'More' brand. The group will open 100 new supermarkets of 'More', and 8-10 new hypermarkets under the 'More Megastore' brand

Wal-Mart Stores Inc, the world's biggest retailer, will accelerate its roll-out of wholesale stores in India. Raj Jain, chief of Indian operations for Arkansas-based Wal-Mart, said the firm now expects to open 10-12 wholesale centres in India over two-to-three years, from an earlier target of five years, as real estate prices have become more attractive.

K Raheja Group promoted Shopper's Stop has lined-up a capital expenditure of nearly US$ 27.6 million to open about 12 stores in 2010-11. The new stores will come up in Bangalore, Delhi, Pune, Bhopal, Aurangabad, Vijaywada and Durgapur.

British retail giant Tesco, expects to open its first cash-and-carry store in India by the end of 2010.

Diamond retail chain ORRA Diamonds plans capital expenditure of US$ 16.9 million for opening 16 new stores over the next three years.

Café Coffee Day (CCD), part of India’s largest integrated coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd, has announced the acquisition of a Czech Republic café chain – Café Emporio. The deal is valued at Rs 15 crore.

What Is Retail Management

 DEFINITION AND SCOPE OF RETAILING:-

Retailing can be defined as the buying and selling of goods and services. It can also be defined as the timely delivery of goods and services demanded by consumers at prices that are competitive and affordable.

Retailing involves a direct interface with the customer and the coordination of business activities from end to end- right from the concept or design stage of a product or offering, to its delivery and post-delivery service to the customer. The industry has contributed to the economic growth of many countries and is undoubtedly one of the fastest changing and dynamic industries in the world today.

TYPES OF RETAIL OPERATIONS:

Retail operations enable a store to function smoothly without any hindrances. The significant types of retail operations consist of:

•   Departmental store
•   Specialty Store                                          
  
•   Discount/Mass Merchandisers
•   Warehouse/WholesaleStores
•   Factory outlets
• Superstores
• HyperMarkets
• Convenience Stores
  
• Kiosks etc.,...

THE EMERGING SECTORS IN RETAILING:

Retailing, one of the largest sectors in the global economy, is going through a transition phase not only in India but the world over. For a long time, the corner grocery store was the only choice available to the consumer, especially in the urban areas. This is slowly giving way to international formats of retailing. The traditional food and grocery segment has seen the emergence of supermarkets/grocery chains (Food World, Nilgiris, Reliance fresh, Food Bazaar), Convenience stores (In & Out ( Bharat Petroleum), HP Speedmart) and fast-food chains ( McDonalds, Pizza Hut, pizza corner, Subway etc....)
             In the non-food segment, however that foray has been made into a variety of new sectors. These include Lifestyle segment (Shoppers' Stop, Globus, LifeStyle, Westside), Apparel/Accessories (Pantaloon, Levis, Reebok), Books & Music ( MusicWorld, Crosswords, Landmark), Gifts & Cards ( Archies, Expressions), Consumer Durables ( Adishwars, Girias, Croma, EZone etc..), Drugs and Pharmacy (Health and Glow, Apollo), Cellular Phones ( Mobile Store, Univercell, Global Access etc..)
            In order to appeal to all classes of the society, retail stores would have to identify with different lifestyles. In a sense, this trend is already visible with the emergence of stores with an essentially `value for money' image. The attractiveness of the other stores actually appeals to the existing affluent class as well as those who aspire for to be part of this class. Hence, one can assume that the retailing revolution is emerging along the lines of the economic evolution of society.